Welcome to Rodi Marketing

I’m Pam Rodi, founder and creative director of Rodi Marketing. We specialize in marketing and branding campaigns for movies and television, non-profits and individual and small business owners.  

This website is a portfolio of my print and graphics work.  I spent most of my career as a marketing executive at Sony Pictures Entertainment.  The site includes many movie posters I designed and creative-directed for Sony and for independent producer Myriad Pictures, in collaboration with some of the best creative minds in the entertainment industry.  The site includes branding campaigns conceived, developed and finished by Rodi Marketing, which is me and my design partners and virtual production artists, web designers, social media posters and writers.  I’ve also included some of my own design work.

Ideas are our thing.  We come up with a lot of ideas when we’re developing a campaign.  We focus on getting to know what the film or product or service is by asking questions, and we list all its selling points and assets.  Then we peel them away, one by one, until we find that single most important element that distinguishes your film or product or service from everyone else’s.  And that’s what we build the campaign on.

Thank you for coming and I’d love feedback.  You can find my contact info and link to my reel on the last page.

PAMELA RODI – BIO

Pam Rodi is an award-winning creative director and founder of Rodi Marketing, which specializes in providing entertainment industry, non-profit and small business clients with strategic branding and outstanding creative.  A worldwide marketing executive at Sony Pictures Entertainment for 11 years, Pam has produced many successful theatrical and streaming campaigns for multiple Hollywood studios and a diverse range of filmmakers including JC Chandor, Antoine Fuqua, Risa Brahmin Garcia and Dario Argento.  

Most recently Pam was consulting full-time for Sony Pictures International as strategic marketing and creative advisor where she developed territory-specific marketing and publicity plans in consult with the managing directors.  The films she handled include Once Upon A Time In Hollywood, Call Me By Your Name, Insidious: The Last Key and The Arrival.   

As VP of Worldwide Marketing for Sony/Columbia Pictures, Pam was the studio’s marketing liaison to Jim Henson and Children’s Television Workshop franchises.  She marketed the genre films, with Chow Yun Fat’s first American film The Replacement Killers and John Carpenter’s Vampires both opening to #1, and the independent, more off-the-wall cult classics like Homegrown, DICK and Still Crazy, nominated for 2 Golden Globe Awards.

As EVP Marketing for Myriad Pictures, Pam oversaw multiple World Premieres at the Berlinale, Cannes and Toronto Film Festivals for a variety of successful independent films Academy Award®-nominated Margin Call, Bruno Barreto’s Last Stop 174, Brazil’s Academy Award® entry, and Dario Argento’s third and final film of the trilogy, Mother of Tears.

Pam started her career at Polygram Records in Boston and New York.  She joined colleagues at the new Stamford, CT based Vestron Pictures.  Rising to Creative Director, the first movie poster she ever worked on was the original Dirty Dancing, starring Patrick Swayze and Jennifer Grey.  She worked briefly for an LA-based graphic design studio and was recruited to join Columbia TriStar Home Entertainment as Senior Creative Director.

Pam’s been a guest speaker at Chapman University and USC and has moderated and produced events including a distribution panel at the American Film Market and a full-day workshop, Career Rehab, hosted by Women In Film.  She taught Professional Practices and was a Career Advisor for 10 years to the senior entertainment marketing majors at LA’s Fashion Institute of Design and Merchandising, getting them internships and jobs.  She is a working writer of commercial copy as well as articles, coverage and production notes, and has edited event tribute books.  She is Board Member and co-chair of marketing for non-profit GreenLight Women and a member of the Academy of Motion Picture Arts and Sciences.